The breaks from tradition have historically brought to light new inventions, interesting ideas, and progress in any field of knowledge. The field of technology is no exception. Moreover, the development in this field is more noticeable than anywhere else, especially during the last decades. Each year brings interesting and useful innovations.
Refrigerators are an important household item. As it is known, they find widespread use for a long time not only in houses, but also in restaurants, workplaces, gas stations, shops, shopping malls and so on. For different companies, refrigerators are also an important marketing tool. In fact, they are one of the tools that began to be used early on. Exposing drinks and other products to a large mass of customers is something of great benefits to any company. Traditional refrigerators have made this possible to some extent. In there, drinks are visible due to the see-through glass and pictures of the company are put sideways. Images of such refrigerators may come to your mind as you read these lines. These images have accompanied us over the years, in different environments. They do not bring any innovation or freshness, neither for sellers nor for customers. On the other hand, marketing has evolved rapidly and securely. Utilizing great advancements from the technological world, this industry has become one of the most developed in the world. We are all witnesses of the wonders that digital marketing is doing: the use of new ideas, new technologies, qualitative platforms. The list could go on and on.
More than you think! We mentioned earlier how important it is for companies to expose their products. We also said that traditional refrigerators make this possible to some extent, but not at a satisfactory level. There is an ideal solution, however, which turns refrigerators into marketing machines, which, among other things, add beauty to the surrounding environment. A new, interesting, and innovative product is expected to be the best friend of wholesalers and retailers. This product called “Horizon” will unfold new horizons of possibilities, literally. It is ideally designed to enable production companies to advertise their products in high quality screens, with creative and attractive photos & videos. Customers will be able to more easily choose the products they will buy, having a totally different and interesting user experience. Another advantage of the super modern refrigerator – Horizon is that there is no need for the refrigerator to be opened and well checked for product prices, to see if there is a certain drink or if they are consumed and so on. Horizon enables all of these to be seen on the screen. As the customer approaches to Horizon, digitally displayed ads stop and give space to images of the products inside, along with the other information that customers need. This gives customers an experience quite different from that of traditional refrigerators. It makes the buying process a little more exciting and interesting. Easier too. At the same time, this is very profitable for sellers, who can make ads of a completely new level.